It might seem fun to refer to your sweet wares as “victuals” or “aliments,” but will everyone know what you mean? Probably not. For instance, in Seattle, there is a cool-sounding business called Molly Moon’s Ice Cream that’s owned by a woman named Molly Moon. Of course, the cool factor is upped if you also have a cool name. Maybe not the most creative method for naming a business, but it does get the job done. “Just Baked”: cute, but it’s taken! Illustration via CakeSpy Family names are safe, if sometimes boring.įreedman’s Bakery, Olsen’s Bakery, Moore’s Bake Shoppe, etc. Sweet considerations: what to consider when naming a baking business. This extends to characters and things that are trademarked or copyrighted, too, which can cause confusion and lead to potential lawsuits. Not only is it impolite to another business to poach their name, but if a business is already established with a given name, chances are they’ve already claimed the URL, Twitter handle, Facebook page name, etc. Even if you’re in a different city than a business, resist the temptation. DON’T choose something that’s already been chosen.Įven if your last name is Sprinkles and you make cupcakes, the fact is, Sprinkles Cupcakes has already been taken. Should they choose to add other cupcake accessories, they have room to grow without altering the mission statement or company name.
While the name indicates a boutique, cupcake-related product, it does not limit the company to just cupcake wrappers. This company specializes in fashion-forward cupcake wrappers. For instance, a business called Trophy Cupcakes and Party may specialize in cupcakes, but the “party” tagged on to the name gives them some freedom to branch out into events and other income streams (including publishing a book of party ideas!) while also specializing in a very specific, targeted product.Īnother example? Bella Cupcake Couture. This doesn’t mean you have to be vague, though. Don’t limit your future possibilities by choosing a name that is too specific or shuts the door to expanding your offerings. But what happens in five years when you want to add cookies and layer cakes to your roster? “My Cake Pops, Cookies and Layer Cakes” doesn’t have quite the same ring. For instance, if you specialize in cake pops, calling yourself “My Cake Pop Company” might sound tempting. When choosing a name for your business, you don’t want to limit yourself. This doesn’t have to be quite as straightforward as having the word “bakery” in your business name, but including a reference to cakes, cake decorating, baked goods or pastry will certainly be helpful when people are trying to find you. Something too general, such as “Melissa’s Creations,” may make it difficult for people searching online for a baker in the area, whereas “Melissa’s Cookie Creations” gives an indication of what the business might offer. Making it clear in your business name that baking is what you do will make it easier for people to find you. Obvious, right? But believe it or not, this is frequently something overlooked in naming a baking business. Dos and don’ts: a few general rules of thumb DO make it clear that you are a baking related business.
Term for cake and cupcake baker how to#
Here are just a few tips to assist with how to name your baking business. Just think of all of the lives you’ll make sweeter with your delicious baked goods, lovely confections, or beautifully decorated cakes.īut before you attain any level of fame for your fancy flour and sugar work, you’re going to need a snappy name. Transitioning your hobby of baking or cake decorating to an official cake business is an exciting prospect.
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